The AI powered course that helps wedding businesses create offers that stand out and sell out.

The Offer Lab is your shortcut to creating offers that get you fully booked - all with a little help from AI. Listen to how we make it happen:

Right now…

You’re incredible at what you do. You’ve got the talent and the five-star reviews…

But lately, it feels like everyone in the wedding industry is doing the same thing, selling the same thing and saying the same thing.

The market’s busier than ever. New vendors pop up every week. And while you know you’ve got something special, your packages don’t really show it off the way they should.

You’re already getting bookings, but you’re ready for more. More dream couples, more consistent income, and more of doing what actually lights you up.

The Offer Lab: your AI-powered business blueprint

You'll design or refine your offers so they stand out from the crowd, become irresistible to your dream clients and make you more money.

You’ll walk away with:

A crystal-clear core offer that sets you apart

Messaging that attract your dream couples

Confidence and clarity knowing your business is built to last

All done with the help of your personal AI dream team.

This is the exact process I’ve used to help hundreds of wedding pros cut through the noise, land more clients and make more money with ease.

IMAGINE

  • The exhale of having stable, consistent income each month, because your offers sell even during off-season.

  • Becoming known in your industry as the gal that everyone recommends because you get your couples [and fellow vendors] can't help raving about you.

  • Never having to compete on price because what you sell is unlike anything your competitors are doing.

  • An inbox is full of enquiries from couples who already know they want you, and only you.

This is what The Offer Lab does!

Here's what our happy

clients have to say

Here’s exactly what’s inside:

Juicy Trainings

where you’ll design or refine your signature offer following the simple step-by-step prorcess, making it absolutely irresistible

5 Custom

Built AI Bots

that take care of all the heavy lifting - from researching your dream couple to building the structure, inclusions, and messaging that make your offers pop.

The Offer Lab

Handbook

AKA your ultimate resource for building sell-out, premium offers on repeat.

Plus, you’ll get lifetime access to everything, so you can use this method every time you create a new package, pivot your services, or want to freshen things up. This is the secret to building a business that keeps growing, even when the industry shifts.

Babe, it’s not you. It’s your offer.

You’re amazing at what you do - but if your packages don’t instantly make couples think “hell yes, that’s what we want,” they’ll scroll right past.

Most wedding businesses are selling the same thing in the same way, and the couples planning their weddings now [hi, Gen Z!] are looking for something different. They want personal, they want emotion, and they want a brand that feels like them.

Without a compelling offer you’ll stay stuck hustling for every sale and wondering why your amazing work isn’t converting into consistent income. Even worse, it means you’re continuing to miss out on becoming the go-to gal in your industry!

And look, you can keep trying to go at it alone, but just think of all the wasted time and overthinking just trying to get it all right?

The Offer Lab helps you bring your magic to life in a way that feels fresh, unique, and totally you. It gives you the clarity, structure, and tools to finally show people why you’re not like everyone else and get those sales rolling in on repeat.

Don’t just take it from me…

"This program would have to be the best investment I've ever made for my business."

This program would have to be the best investment I've ever made for my business. The power of the bots designed with the specificity that you need for your brand will literally jump you lightyears ahead. It's like buying back time.

- COURTNEY - CELEBRANT [ADELAIDE]

"The AI bots helped me ‘sell’ myself in a way I couldn’t on my own."

The AI bots helped me ‘sell’ myself in a way I couldn’t on my own. Seeing how each bot served a clear purpose saved me so much time and gave me clarity I didn’t even know I needed.

- VICTORIA - WEDDING APP FOUNDER [NEW ZEALAND]

"I finally nutted out who my dream client was."

Aside from being ridiculously impressed with each new bot and how incredible they are, I think the biggest aha moment was when I finally nutted out who my dream client was and created my offer based on that rather than "here's just another photography package"

ANIKA - WEDDING PHOTOGRAPHER [WESTERN AUSTRALIA]

Here’s how it works:

Create your stand out brand

First up you'll learn why every amazing offer starts with understanding your brand first.

Using Belle Bot you'll map out your entire Brand Blueprint that will lay the foundations for everything you do in your business. This will ensure your inclusions scream 'heck yes' for your dream couples, your messaging stays in your brand voice

How to make your offer irresistible

We dive deep into understanding your dream client’s needs and desires, ensuring your offer speaks directly to them and delivers the transformation they’re craving.

You’ll get access to your own custom trained Dream Client Bot ‘Donna’ who will do the hard work for you! She’s been trained to expertly dial into the needs of your dream couples and let you know exactly what you need to change about your offer to make it a total heck yes! Consider this market research on AI flavoured steroids ;)

Proven strategies to stand out from the crowd

Next, we hone in on your unique method and structure your offer in a way that guarantees client results with ease.

Thanks to ‘Una’ Bot, you’ll get support to craft your unique process so your offer so stands out from everything else on the market. Umm yasssss!

Creating a results driven delivery model

Then we refine the logistics and all the nitty gritty that ensures an amazing transformation and rave reviews!

Lola has been trained to assess the best way to deliver your offer for the most impactful results. Her mission is to ensure you’re getting your clients a result in the simplest way possible. She will suggest the best delivery model, possible inclusions, a structure for your offer and possible pricing options.

Crafting your magnetic messaging

With Melissa the Messaging Bot, you’ll transform your final offer into all the magnetic sales page copy and social media content to sell your offer with ease.

What she creates for you in just 10 minutes is something that would usually take people weeks and months [or something you’d pay a copywriter thousands of dollars for!] so prepare for your mind to be blown!

The Offer Lab is powered by cutting-edge AI technology, giving you everything you need to create sell out offers without the guesswork.

Hey gorg, I’m Laura

Award-winning business coach, sales strategist, and the go-to gal for helping wedding pros future-proof their business with simple, modern strategies [and a little help from AI].

I’ve helped over 600 wedding pros streamline, scale, and stand out - from photographers and florists to planners, celebrants, and venues.

When I started my own wedding business back in 2018, I struggled to sell my offers. My work was good, but my offers didn’t show that off.

Once I figured out how to design and position them properly, everything changed, and I was able to fast-track my business to six-figures.

Now I teach wedding pros how to do the same, faster - and The Offer Lab is exactly how we do it.

68 5-star reviews and counting

"GAME CHANGER!"

GAME CHANGER! The market research conducted by the bots has saved me hours of frustration trawling the internet and the targetted, on brand copy they created was mindblowing.

- KIMBERLY - WEDDING PLANNER [NEW ZEALAND]

"I learned so much about the powering of messaging."

I learned so much about the powering of messaging. I was completely naive and didn’t even think it mattered. This program has now allowed me to elevate everything I offer and attract more dream couples.

- JACQUI - WEDDING CELEBRANT [IRELAND]

"Una bot was my favourite as she became my own personal cheerleader!"

I often suffer from imposter syndrome but Una bot was my favourite as she became my own personal cheerleader! Just being able to pull out my unique factor helped so much when there are so many other similar businesses in the market.

- ELISE - WEDDING MARKETER [MELBOURNE]

The Offer Lab is perfect for you if:

  • You’re already getting bookings but you want to work with more aligned, higher-paying couples.

  • You’re ready to stand out in a saturated industry and book more of the right clients.

  • You’re keen to finesse your core packages and use the Offer Lab to design some brand new upsells to increase your income even more.

"Laura’s course has given me the tools to finally make this a reality and I feel more aligned with my business than ever before."

’Before joining this course, I had an amazing idea that had been simmering since I launched my business in 2008 but it kept getting pushed aside. I had tried to bring it to life several times, but it became clear that I didn’t know who my ideal client was or how to effectively communicate with them. I was stuck and unsure of how to move forward, even after spending months and $$$ on courses that didn't align.

With the trainings, step-by-step process, brilliant templates and support, for the first time, I felt confident about creating a offer that truly serves my client’s needs. Laura’s course has given me the tools to finally make this a reality and I feel more aligned with my business than ever before.

If you’ve got an idea, but feel like you’re spinning your wheels, don’t procrastinate like I did. This program is a complete game-changer and you’ll walk away with a clear roadmap and the confidence to bring your idea to life’’

SUCCESS STORY - KERRI WATKINS

Because this isn’t some generic “make your business better” course. It’s a practical, step-by-step system that helps you build offers that stand out and make money on repeat.

Speed - what used to take months is now done in a day

Clarity - instant confidence in your pricing and positioning

Edge - stand out in a crowded, ever changing market

Growth - a repeatable system you can use for every offer you create

More client love

This program has already helped photographers, wedding planners, florists, musicians, venues, wedding apps, celebrants, wedding coaches and more……

A reminder of what you get:

  • 5 trainings with Laura, where you’ll learn the Hot Offer Method and map out your irresistible, magnetic offer [VALUE $1000]

  • 5 Custom Offer Bots to help you conduct market research on your dream client, map out your unique method, build the inclusions and structure of your offer and craft some magnetic messaging to market it [VALUE $1250]

  • Hot Offer Handbook which includes all the templates and step by step guides you need to repeat this process for the lifetime of your business [VALUE: $200]

And you also get:

You’ll have lifetime access to the custom trained Offer Lab dream team, meaning you can use them to create sell-out offers for every new idea you have - for the lifetime of your business [VALUE: PRICELESS]

Total Value: $2500+

JOIN THE OFFER LAB

$499

What if you had an offer that sold like hotcakes, created consistent income, AND positioned you as the go-to gal in your industry?

The Offer Lab is unlike anything you’ve seen before.

The Offer Bots are like having your very own strategy team on hand, letting you skip the guesswork and fast-track your results!

WANNA SEE THE IMPACT OF CREATING A HOT OFFER?

CHECK OUT THESE WINS FROM MY INCREDIBLE CLIENTS:

Meet your AI Dream Team:

These custom trained Bots don’t just help you brainstorm - they transform your creative ideas into sellable, strategic offers that attract clients and deliver results.

Donna

Expertly trained to understand your dream couples’ needs, Donna knows exactly how to align your offer with what they are actually wanting so they always hit 'book now'

Una

Taps into your strengths, process and zone of genius to help you craft a one-of-a-kind experience that stands out from the crowd.

Lola

Refines the structure and components of your offer to get your clients amazing, transformative results in the most fun and easeful way possible.

Melissa

Transforms your final offer into irresistible copy and content, ensuring your messaging resonates hard and sells with ease.

Belle

Helps you map out your brand voice, values, and vision so every part of your business feels consistent, connected, and totally on-brand..

What if I already have an offer?

Perfect! The Offer Lab will help you refine and strengthen it, so it’s even more irresistible to your dream clients and totally sells out.

What if I don’t already have an offer? Can this program still help me?

For sure. The process you’ll go through will help you take any ideas you have and turn them into a hot, sellable offer.

My offers are already selling, do I need this?

Yes, if you want consistent income. This program gives you the tools to make every offer irresistible, sustainable, and uniquely yours.

How do I access the Bots?

The Bots are custom GPTs within ChatGPT. For full functionality, I recommend upgrading to ChatGPT 4.0, though you’ll still get great results using the program’s trainings, tools, and prompts on the free version.

Why should I work with you?

I’ve built my own six and multi-six figure business, as well as supported 400+ other business owners to do the same. I have a degree in Teaching & Education so all my programs and courses are built intentionally, with a curriculum and content that actually gets results.

How long will I have access to the AI Bots?

You’ll have lifetime access to Donna, Una, Lola and Melissa, so you can create and refine offers for as long as you’re in business.

I’m super busy; will I have time for this?

It’s just two weeks of focused sessions with everything done live, step-by-step. Plus, you get 12 months of content access and lifetime access to resources and Bots, so there’s no excuses not to make it happen!

The Offer Lab is more than a course.

This program will provide you with the knowledge and tools to craft premium offers time and time again so you can generate consistent income and bring more dream clients to your door.

JOIN THE OFFER LAB

$499

More client love