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MASTERCLASS
The New Rules for Converting Couples in 2026 [and beyond]
Learn the modern enquiry framework every wedding pro needs to stay booked
and future-proof their business in this fast paced, AI-driven world.
You’ve probably already noticed it.
Things are different now...
Enquiries are still coming in, but it’s taking more time, more energy, and a whole lot more admin to convert them.
You’re chasing couples for a simple yes or no.
You’re writing the same reply again and again.
You’re justifying your prices to people who are shopping around.
And you’re spending more time glued to your inbox than actually doing what you love.
And that’s the most frustrating part - because you know you’re damn good at what you do.
The problem isn’t you, your pricing or your offer.
It’s because your enquiry process hasn’t evolved to match how couples buy in 2025.
The wedding industry has changed.
The market’s noisier, the competition’s doubled and couples aren’t playing by the same rules anymore.
Millennial and Gen Z couples are planning faster, comparing more and making split-second decisions based on emotion and connection.
Add in AI planning tools and the rise of instant communication, and their expectations have completely shifted.
They want speed, personality and clarity. So if your process is slow, formal, or samesie, you’re fading into the background.
It’s time to master the new rules for converting couples in 2025 and beyond
A live workshop designed to help you future-proof your enquiry experience
and meet the needs of modern couples - with less effort and more impact.
JUST $22
You’ll learn how to:
Spot and fix the 3 silent mistakes costing you conversions right now
Let AI do the heavy lifting [without losing your personal touch]
Use the Instant Reply Framework - the proven structure that works best for modern couples
Add authentic touches that make you replies stand out from the crowd
Go beyond email and use modern multi-channel messaging to connect faster
Here’s the kind of results you can expect
when you elevate your enquiry experience…
The wedding pros who adapt now will own the market in 2026.
Don’t miss out.
More than 80% of ghosting happens right after the first reply…
Which means it's not you, your price or your offer - it's because your enquiry process feels outdated or forgettable.
That ends here.
You’ll learn how to create an enquiry experience that converts from the very first message - so you can stop overthinking, reply faster, and finally see your marketing efforts pay off.
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You need to come
join me if…
You’re already busy but tired of wasting hours writing and chasing emails.
You’ve noticed couples acting differently and want to adapt before it costs you bookings.
You’re ready to streamline your process and work smarter, not harder.
You want to keep your edge in a crowded market and stand out for all the right reasons.
⬇️ Join now for just $22 ⬇️
Meet Your Trainer
I’m Laura Canham, founder of The Love Biz Academy - an award-winning business coach who’s helped hundreds of wedding pros future-proof their businesses.
I’ve been in the wedding industry since 2018, so I’ve seen these shifts before. Back in 2020, when the pandemic changed everything, the wedding vendors who failed to adapt lost everything.
Luckily, as a qualified psychologist, I understand buyer behaviour - and I created a process that worked with those changes, not against them. This is the reason my six-figure wedding business continued to flourish amongst the chaos, and why I’ve supported over 600+ photographers, planners, celebrants, florists, venues and more to boost conversions, stop chasing ghosters, and finally book with ease.
Now, I’m bringing that proven system to this workshop - so you can do the same.
The industry is shifting again, and the vendors who evolve early will lead the next wave.
You’ll walk away with:
A re-engineered enquiry process that converts more couples - fast.
Confidence with communicating authentically to GenZ couples.
Ideas for making sure your response stands out from the crowd and gets a reply.
Ready to deploy a 'secondary response method' that reduces ghosting.
Excited to leverage AI and technology in your customer experience.
You’re already doing the hard part…
Getting seen, getting enquiries and building a brand couples love.
Now it’s time to make sure every one of those enquiries actually converts.
Don’t get left behind. Learn the new rules and start booking smarter.
Grab your spot now for just $22
Here’s what people are saying
about the workshop:
Frequently Asked Questions
Who is this masterclass for?
For wedding vendors who have noticed that things have shifted and they’re having to chase up couples more than ever before. This process will work for any wedding pro - from planners to celebrants, florists, musos, content creators, photographers, stylists and even venues.
Why is this so affordable?
Because I want as many wedding pros as possible to see what’s coming in our industry and refine their business to meet the needs of modern couples. This isn’t a fluffy freebie - it’s a high-value workshop designed to help you future-proof your business and get quick wins right now.