Make more money in your business,
without booking more weddings…
You didn’t start your business to work every evening, sacrifice every weekend and still feel stressed AF checking your bank account.
You started it because you’re creative, ambitious and wildly talented, and you wanted more freedom
Freedom to make incredible money doing something you genuinely love.
Freedom to spend more time with your family.
Freedom to build a business that supports your life, not one that completely consumes it.
Right now, this feels oh so familiar…
You feel like you’re working constantly but your bank account never seems to reflect the level of effort you’re putting in
You’re stressed during off-season because you don’t have any way busy relying on busy seasons to carry your income
Getting ghosted
Juggling too many offers and feeling overwhelmed
Undercharging because you’re scared people won’t pay more
Booking weddings but still not feeling secure
Wondering why your business still feels harder than it should
And deep down, you know this version of business isn’t sustainable.
If you’re working every weekend, constantly hustling for new enquiries, chasing ghosters and still feeling unsure about your income, that’s not a thriving business babe.
The problem isn’t you.
It’s the business model.
You’ve actually built a volume based business model - and it will 100% keep you stuck if you let it.
The trouble is, the wedding industry has normalised this way of working and it sucks. Because a volume based business relies on: more weddings, more bookings, more hustle and more hours.
And honestly? That model is broken AF.
You don’t want a business that only makes more money if you’re doing more.
Because ultimately, being fully booked means absolutely nothing if you’re exhausted, underpaid and constantly wondering where next month’s income is coming from.
Imagine:
More weekends back to spend quality time with your family
You know exactly how your next $10K, $20K or even $30K month is created.
Becoming the go-to gal in your industry
Having a core offer that couples say yes to instantly, without over-explaining and over-delivering
Making more money than ever before
Feeling so good about your price because you know you’re actually making a profit and not charging what everyone else is
Pricing that values just how incredible you are, and actually generates a profit
No longer wasting hours getting ghosted because you have a simple sales process that converts
Income coming in every single month of the year
You don’t need to be fully booked > You need to be fully profitable.
You need to start charging properly, converting consistently, working smarter and building a business that gives you more money and more life.
That is exactly what we do inside The CEO Mastermind.
A business expansion experience for ambitious wedding professionals who are ready to make more money without sacrificing more of their weekends.
Starts Monday 1 June
We’ve helped…
Don’t just hear it from me.
Listen to past CEO’s share their story…
How Lauren hit $100k in her first 12 months of joining CEO
How Sarah went from $15k a YEAR to $15k a month
How Emma made her first six-figures as a single girly
This isn’t another generic business program
Most coaches teach creatives how to become fully booked.
I don’t. Because I don’t believe the goal should be working every weekend and squeezing more weddings into an already overflowing calendar.
I believe the goal should be building a business that produces incredible income while still allowing you to live your best life.
That means:
Smarter Pricing
Leads on Autopilot
Stronger Offers
Higher Conversion
Year-round Revenue
And a business model designed
around profit instead of volume
Inside the CEO Mastermind, we implement my signature Profitable CEO System™.
A proven framework designed to help you create more sustainable income without relying on volume to grow.
Profit-First Offers & Pricing
Most wedding professionals are undercharging, overdelivering and relying on volume to grow. We refine your offers, pricing and positioning so your business is designed to create more profit from every booking, without requiring more weddings to hit your income goals. This is where many clients realise they can make significantly more money while working less.High-Converting Sales Systems
No more chasing inquiries. No more awkward sales calls. No more being ghosted by couples after spending hours putting together quotes.Year-Round Revenue & Sustainability
One of the biggest issues in the wedding industry is inconsistent income.
Inside this mastermind, we focus heavily on creating more predictable, sustainable revenue across the year so your business no longer relies on peak season chaos to survive.
We create a marketing and visibility strategy that generates leads on repeat and…
We build a simple, streamlined and highly converting sales process that saves time, increases bookings and helps your business run more efficiently behind the scenes.
Clients inside this program have increased their conversion rates from 20% to 70% and gained back hours each week through stronger systems and automation.
The results speak for themselves
Since 2021, this program has helped almost 1000 wedding professionals across Australia and beyond:
Double and even triple their prices
Increase conversion rates from 20% to 70%
Create consistent $10K-$30K+ months
Reduce their workload while increasing revenue
Gain back hours every week through stronger systems
Build industry-leading brands
land media features, podcasts and major opportunities
But honestly? The biggest transformation isn’t the money - it’s the freedom.
Because making money is amazing. But making money while actually enjoying your life at the same time? That’s the freaking dream!
I built this program because I lived it…
When I first started my business, I thought freedom was the goal. But somewhere along the way, I realised I had accidentally built myself another full-time job.
I had two babies under two. I spent every evening juggling sales calls and bed times, at weddings every single weekend, drastically undercharging and always overdelivering.
And despite the fact I was good at what I did, I still felt financially stressed.
That was the moment I realised the problem wasn’t me, it was that I’d bought into the BS industry model of hustle culture.
When I finally stopped copying what everyone else in the wedding industry was doing and started rebuilding my business around profitability, conversion, systems and sustainability instead - everything changed.
Since then, I’ve helped over almost 1000 wedding professionals from around the world completely transform the way they do business.
Not by hustling harder, not by booking more weddings - but by building smarter, more profitable business models that actually support their life.
Imagine making an extra $100k in 12 months…
Most wedding professionals try to grow their income by:
Taking on more weddings
Adding in more packages
Working more hours
And eventually hit capacity, burn out and throw in the towel.
But inside the CEO Mastermind, we do the opposite.
Strategically refining your core offer
Increase your average client spend
Implement systems and process that allow you to work less
So your income grows without your workload exploding.
Here’s what you receive inside CEO:
Minimum 6 months of personalised business support
Get all the support, information, tools and resources you need to redesign your business for more profit and more freedom.The CEO Hub
Access a full business training vault covering every aspect of building a profitable wedding business. Think: offers, pricing, sales, marketing, visibility, systems, AI, automation and scaling.Fortnightly coaching calls
Receive ongoing coaching, strategy, audits and implementation support directly from Laura and the team.
Community support space
A dedicated space to ask questions and get support between calls so you can keep momentum throughout the program.
BONUSES - Templates, Tools & AI Systems
Receive 15+ plug-and-play templates, calculators, resources and AI tools designed to help you implement faster and make smarter business decisions.
This is for you if…
You know your business is capable of more
you’re tired of working incredibly hard for inconsistent income
You’re ready to increase your prices and stop undercharging
You want more profit without increasing your workload
You’re craving more freedom, structure and sustainability
You’re willing to take action and implement
You’re ready to think and operate like a CEO
This is NOT for you if:
You’re looking for a quick fix without doing the work
You want someone else to build your business for you
You’re unwilling to challenge outdated ways of operating
You’re a complete beginner with no proof of concept yet
What if your business made $13k in one month even when you were offline?
The CEO Mastermind isn’t about booking more weddings.
It’s is about building a profit-first business model that allows you to:
Make more money
With fewer weddings
In a way that actually supports your life
The real question is…
How much is your current business model costing you?
Because every extra month spent:
Undercharging
Chasing ghosters
Overworking
Relying on inconsistent income
And trying to “figure it out yourself”
Is costing you time, energy and thousands of dollars in missed opportunities.
Past clients have 5x, 10x and even 20x their investment in this program.
Don’t believe me, here are the receipts…
Ready to make more money…
working less weddings?
Here’s a reminder of everything you get:
6+ months of personalised business support from Laura and the team
Online portal of 50+ trainings on every aspect of business
Fortnightly coaching calls to give you the clarity and feedback on your next steps
Community of likeminded wedding professionals to hold you accountable
Business tools, templates and AI bots to fast-track your results
CEO space for daily connection, to ask questions and seek feedback so you’re always maintaining momentum
Hear more CEO success stories:
How Courtney shifted her mindset into working less and making more $$$
How Nina hit her biggest income month whilst becoming a mum
for the third time
How Donna built a thriving business in a regional area
and now charges more than ever
This is for the woman who knows she’s capable of more.
This is for the woman who knows she’s capable of more.
You’re already talented, you’re already experienced and you’re already working hard.
But deep down, you know your business should be producing more income, more freedom and more opportunity than it currently is.
Most importantly, you’re ready for another level.