Build a simpler, smarter and more profitable wedding business, so you can grow your income and create more freedom without sacrificing more of your weekends.
Build a simpler, smarter and more profitable wedding business, so you can grow your income and create more freedom without sacrificing more of your weekends.
Watch this short video to find out why working harder isn’t actually increasing your income, and what actually will…
Watch this short video to find out why working harder isn’t actually increasing your income, and what actually will…
I mean, you've got a great reputation, you're booking heaps of weddings and your couples absolutely love what you do. To everyone else, it probably looks like you've made it.
❌ You're starting to wonder if it should feel this hard.
❌ You’re replying to enquiries from the sofa at 11pm when you should be Netflix and chilling.
❌ You're spending up to 100 hours with one couple... then wondering where all the money actually went.
❌ You’re giving up another weekend to create someone else's dream day while missing your own kids' birthdays, sports match and family BBQs.
❌ You haven’t taken a proper holiday in years because the money stops as soon as you do.
❌ You're tired of wasting hours every week chasing up couples who ghost after you've poured your heart into a personalised quote.
You see other women making more money, charging higher prices, taking time off and calling in incredible opportunities and quietly think.
"I'm just as fucking good as them. What am I missing?"
You feel like you’ve tried all the things, done the courses, danced for the algorithm, added new offers and tweaked your pricing but nothing’s had a real lasting impact.
This is because your business has grown...
but the way you're running it hasn't.
Up until now you’ve pretty much been figuring things out as you went and doing whatever it took to make it work. It got you this far, but it won't get you where you want to go next.
And that’s where we come in…
I mean, you've got a great reputation, you're booking heaps of weddings and your couples absolutely love what you do. To everyone else, it probably looks like you've made it.
❌ You're starting to wonder if it should feel this hard.
❌ You’re replying to enquiries from the sofa at 11pm when you should be Netflix and chilling.
❌ You're spending up to 100 hours with one couple... then wondering where all the money actually went.
❌ You’re giving up another weekend to create someone else's dream day while missing your own kids' birthdays, sports match and family BBQs.
❌ You haven’t taken a proper holiday in years because the money stops as soon as you do.
❌ You're tired of wasting hours every week chasing up couples who ghost after you've poured your heart into a personalised quote.
You see other women making more money, charging higher prices, taking time off and calling in incredible opportunities and quietly think.
"I'm just as fucking good as them. What am I missing?"
You feel like you’ve tried all the things, done the courses, danced for the algorithm, added new offers and tweaked your pricing but nothing’s had a real lasting impact.
This is because your business has grown... but the way you're running it hasn't.
Up until now you’ve pretty much been figuring things out as you went and doing whatever it took to make it work. It got you this far, but it won't get you where you want to go next.
And that’s where we come in…

A six-month business growth experience for wedding pros who are ready to stop relying on more bookings to make more money.
Inside, we'll help you strengthen the business you've already built, increase your profit, simplify your offers, improve your sales process and build a business that works harder for you... so you don't have to.



A six-month business growth experience for wedding pros who are ready to stop relying on more bookings to make more money.
Inside, we'll help you strengthen the business you've already built, increase your profit, simplify your offers, improve your sales process and build a business that works harder for you... so you don't have to.


Consistent income that doesn’t rely on wedding season.
A steady flow of quality enquiries, even when you're not constantly posting on Instagram.
A business model that pays you more without demanding more of your time.
A sales process that books more dream couples instead of getting ghosted after sending your pricing guide.
The confidence to charge premium prices and have couples happily pay them.
Consistent income that doesn’t rely on wedding season.
A steady flow of quality enquiries, even when you're not constantly posting on Instagram.
A business model that pays you more without demanding more of your time.
A sales process that books more dream couples instead of getting ghosted after sending your pricing guide.
The confidence to charge premium prices and have couples happily pay them.













Lauren was a gun at marketing and always received heaps of enquiries. However, she was getting ghosted heaps and ultimately losing out on thousands of dollars every single month.
She implemented our proven Couples Conversion System and Soulful Sales Script to overhaul her enquiry response and follow up process. Within 6 weeks, her conversion rate went from 45% to 90%, leading to $20k months without needing any more leads.

Lauren was a gun at marketing and always received heaps of enquiries. However, she was getting ghosted heaps and ultimately losing out on thousands of dollars every single month.
She implemented our proven Couples Conversion System and Soulful Sales Script to overhaul her enquiry response and follow up process. Within 6 weeks, her conversion rate went from 45% to 90%, leading to $20k months without needing any more leads.

Most generic business programs are solely focussed on hustling harder to get fully booked, but this only leaves you burned out at the end of it.
You don’t need to be busier, you need to be more profitable. This is why our focus is the total opposite - freedom and profit over busyness and burn out.
You don't sell a product today and get paid tomorrow. You manage seasonal income, long booking windows, complex client journeys and enquiries that can take months to convert.
Most business coaches simply don’t get what goes on behind the scenes in this industry..
Your business deserves advice that was built for the unique challenges you face, not just another cookie cutter business plan.


Lots of courses focus on one thing in isolation. But as you’ve probably figured out by now - social media alone won't fix underpricing, better branding won't fix a weak sales process and more enquiries won't fix an unprofitable business model.
That’s why we strengthen every part of the business that impacts your profit, so everything works together seamlessly.

Most generic business programs are solely focussed on hustling harder to get fully booked, but this only leaves you burned out at the end of it.
You don’t need to be busier, you need to be more profitable. This is why our focus is the total opposite - freedom and profit over busyness and burn out.

You don't sell a product today and get paid tomorrow. You manage seasonal income, long booking windows, complex client journeys and enquiries that can take months to convert.
Most business coaches simply don’t get what goes on behind the scenes in this industry..
Your business deserves advice that was built for the unique challenges you face, not just another cookie cutter business plan.

Lots of courses focus on one thing in isolation. But as you’ve probably figured out by now - social media alone won't fix underpricing, better branding won't fix a weak sales process and more enquiries won't fix an unprofitable business model.
That’s why we strengthen every part of the business that impacts your profit, so everything works together seamlessly.
Through our proven four-step framework, you'll learn how to increase your profits, attract better-fit couples, convert more enquiries and create consistent revenue, so your business can grow without demanding more of your time.
Build a business that generates more profit, not just more work.
If you're constantly taking on more weddings just to earn more money, the problem usually isn't a lack of enquiries. It's that your offers, pricing and packages aren't designed to create the income you actually want.
Together, we'll refine what you sell, how you price it and how it's structured, so you can earn more from every booking instead of simply booking more weddings.
You'll walk away with:
✔ Profitable offers designed around your income goals
✔ Pricing that gives you confidence to charge what you're worth
✔ A business model designed around your dream life

Position your business so couples happily choose you and pay more.
We'll help you build a brand that couples genuinely want to book, so you can charge more, stand out from the competition and stop competing on price.
Together we'll refine your positioning, messaging and brand to create a business that's memorable, premium and designed to generate more profit from every booking.
You'll walk away with:
✔ Stronger positioning that separates you from the competition
✔ Messaging that attracts more of the right couples
✔ More confidence charging premium prices

Build simple systems that consistently attract your ideal couples.
Stop relying on referrals, wedding expos or hoping your next enquiry is just around the corner. Together, we'll build a simple lead generation system that consistently attracts the right couples to your business, without you
being online 24/7.
You'll walk away with:
✔ A website that turns more visitors into enquiries
✔ A simple marketing system that consistently generates quality leads
✔ A predictable pipeline of future bookings

Turn more enquiries into bookings and more bookings into revenue.
We'll build the systems that convert more of the right couples into paying clients, increase the value of every booking and create more consistent revenue throughout the year.
From your enquiry process and follow-up to automations and client journey, we'll make sure your business is set up to work harder, so you don’t have to
You'll walk away with:
✔ A high-converting enquiry and follow-up process
✔ More revenue from every booking through strategic upsells and smarter offers
✔ Simple sales systems and automations that work behind the scenes
Through our proven four-step framework, you'll learn how to increase your profits, attract better-fit couples, convert more enquiries and create consistent revenue, so your business can grow without demanding more of your time.
Build a business that generates more profit, not just more work.
If you're constantly taking on more weddings just to earn more money, the problem usually isn't a lack of enquiries. It's that your offers, pricing and packages aren't designed to create the income you actually want.
Together, we'll refine what you sell, how you price it and how it's structured, so you can earn more from every booking instead of simply booking more weddings.
You'll walk away with:
✔ Profitable offers designed around your income goals
✔ Pricing that gives you confidence to charge what you're worth
✔ A business model designed around your dream life

Position your business so couples happily choose you and pay more.
We'll help you build a brand that couples genuinely want to book, so you can charge more, stand out from the competition and stop competing on price.
Together we'll refine your positioning, messaging and brand to create a business that's memorable, premium and designed to generate more profit from every booking.
You'll walk away with:
✔ Stronger positioning that separates you from the competition
✔ Messaging that attracts more of the right couples
✔ More confidence charging premium prices

Build simple systems that consistently attract your ideal couples.
Stop relying on referrals, wedding expos or hoping your next enquiry is just around the corner. Together, we'll build a simple lead generation system that consistently attracts the right couples to your business, without you
being online 24/7.
You'll walk away with:
✔ A website that turns more visitors into enquiries
✔ A simple marketing system that consistently generates quality leads
✔ A predictable pipeline of future bookings

Turn more enquiries into bookings and more bookings into revenue.
We'll build the systems that convert more of the right couples into paying clients, increase the value of every booking and create more consistent revenue throughout the year.
From your enquiry process and follow-up to automations and client journey, we'll make sure your business is set up to work harder, so you don’t have to
You'll walk away with:
✔ A high-converting enquiry and follow-up process
✔ More revenue from every booking through strategic upsells and smarter offers
✔ Simple sales systems and automations that work behind the scenes
Our CEOs are raising their prices, booking dream clients, having their biggest income months ever
and building businesses that no longer rely on them working all the bloody time.

Our CEOs are raising their prices, booking dream clients, having their biggest income months ever
and building businesses that no longer rely on them working all the bloody time.

Everything you need to build your more profitable wedding business
A complete online training library designed to help you build a more profitable wedding business.
Inside, you'll find bite-sized lessons covering everything from profitable offers and premium pricing to sales strategy, positioning and predictable revenue, all delivered through a clear roadmap that shows you exactly what to focus on next.
Everything you need to implement faster and get better results.
From pricing calculators and financial trackers
to enquiry scripts, AI tools and plug-and-play templates, you get access to absolutely every business resource
you need to save time and get better results
without the guesswork.
A complete online training library designed to help you build a more profitable wedding business.
Bring your questions, challenges and ideas, and together we'll tackle what's happening in your business in real time through strategy, coaching and practical problem solving, so you always know your next best step.
A community that keeps you motivated, supported and moving forward.
Connect with ambitious wedding pros, ask questions, celebrate wins, share ideas and stay accountable inside a supportive community that understands exactly what it takes to build a successful wedding business.
Expert guidance to keep you moving forward.
Our experienced CEO Mentors are there to answer questions, provide feedback and help you navigate challenges as they arise, so you're never left feeling stuck or wondering what to do next.
Your business coach, community and resources, all in your pocket.
Access every training, template, resource, replay and the Club Lounge from anywhere. Tune into lessons podcast-style on the drive to a wedding, catch up on coaching waiting at school pick-up or jump into the community whenever you need support, making it easier to keep growing your business around your life.
Everything you need to build your more profitable wedding business
A complete online training library designed to help you build a more profitable wedding business.
Inside, you'll find bite-sized lessons covering everything from profitable offers and premium pricing to sales strategy, positioning and predictable revenue, all delivered through a clear roadmap that shows you exactly what to focus on next.
Everything you need to implement faster and get better results.
From pricing calculators and financial trackers to enquiry scripts, AI tools and plug-and-play templates, you get access to absolutely every business resource you need to save time and
get better results without the guesswork.
Coaching calls with Laura to keep you accountable and your business moving forward.
Bring your questions, challenges and ideas, and together we'll tackle what's happening in your business in real time through strategy, coaching and practical problem solving, so you always know your next best step.
A community that keeps you motivated, supported and moving forward.
Connect with ambitious wedding pros, ask questions, celebrate wins, share ideas and stay accountable inside a supportive community that understands exactly what it takes to build a successful wedding business.
Expert guidance to keep you moving forward.
Our experienced CEO Mentors are there to answer questions, provide feedback and help you navigate challenges as they arise, so you're never left feeling stuck or wondering what to do next.
Your business coach, community and resources, all in your pocket.
Access every training, template, resource, replay and the Club Lounge from anywhere. Tune into lessons podcast-style on the drive to a wedding, catch up on coaching waiting at school pick-up or jump into the community whenever you need support, making it easier to keep growing your business around your life.
I've spent the past eight years helping almost 1,000 wedding pros across almost every corner of the industry make more money from businesses they genuinely love.
And if there's one thing I'm really bloody good at, it's looking at a business, figuring out what's actually holding it back and showing you where the biggest opportunities are to make more money, without automatically adding more work.
I've seen first-hand that the women making the most money aren't always the ones with the biggest audiences, the most enquiries or the fullest calendars. They're the ones who know how to make the business they've already built work harder for them.
And that's exactly what I want to help you do inside The CEO Club
I've spent the past eight years helping almost 1,000 wedding pros across almost every corner of the industry make more money from businesses they genuinely love.
And if there's one thing I'm really bloody good at, it's looking at a business, figuring out what's actually holding it back and showing you where the biggest opportunities are to make more money, without automatically adding more work.
I've seen first-hand that the women making the most money aren't always the ones with the biggest audiences, the most enquiries or the fullest calendars. They're the ones who know how to make the business they've already built work harder for them.
And that's exactly what I want to help you do inside The CEO Club


Get personalised strategy, feedback and support to help you implement faster and accelerate your results.






You get everything inside the Club, plus these exclusive perks:
Get expert eyes on your business before you hit publish.
Submit your pricing, offers, messaging, enquiry responses, sales assets and more for personalised feedback, so you can make confident decisions, improve faster and know you're on the right track.
Personalised coaching to help you move forward with confidence.
Join an exclusive monthly coaching session with Laura to workshop your business, ask questions, overcome challenges and get tailored advice to help you move forward faster.
Priority access to support when you need it most.
Get exclusive access to Laura inside our private VIP space from where you can ask questions and get quicker feedback as you need it.
Join us for an in-person business immersion.
As a VIP member, you'll receive a complimentary ticket to our annual CEO LIVE event on the Gold Coast this November, giving you the opportunity to connect, plan and learn alongside ambitious wedding professionals in person.
Get personalised strategy, feedback and support to help you implement faster and accelerate your results.






You get everything inside the Club, plus these exclusive perks:
Get expert eyes on your business before you hit publish.
Submit your pricing, offers, messaging, enquiry responses, sales assets and more for personalised feedback, so you can make confident decisions, improve faster and know you're on the right track.
Personalised coaching to help you move forward with confidence.
Join an exclusive monthly coaching session with Laura to workshop your business, ask questions, overcome challenges and get tailored advice to help you move forward faster.
Priority access to support when you need it most.
Get exclusive access to Laura inside our private VIP space from where you can ask questions and get quicker feedback as you need it.
Join us for an in-person business immersion.
As a VIP member, you'll receive a complimentary ticket to our annual CEO LIVE event on the Gold Coast this November, giving you the opportunity to connect, plan and learn alongside ambitious wedding professionals in person.
Got questions before joining? DM or voicenote Laura here


Before we change anything, we'll help you find more money inside the business you already have.
Our goal is for you to start making more money immediately and have some quick wins while laying the foundations for everything that follows.
This is where we'll work through the four pillars of The CEO Method together.
By the end of this phase, you'll have a business that's designed to attract, convert and generate more revenue without relying on more weddings.
Now it's time to see how everything is working in the real world.
You'll track your numbers, see what's improving, spot any remaining gaps and continue tweaking the areas that will make the biggest difference to your income to make sure your business continues evolving alongside your goals.
Before we change anything, we'll help you find more money inside the business you already have.
Our goal is for you to start making more money immediately and have some quick wins while laying the foundations for everything that follows.
This is where we'll work through the four pillars of The CEO Method together.
By the end of this phase, you'll have a business that's designed to attract, convert and generate more revenue without relying on more weddings.
Now it's time to see how everything is working in the real world.
You'll track your numbers, see what's improving, spot any remaining gaps and continue tweaking the areas that will make the biggest difference to your income to make sure your business continues evolving alongside your goals.
After a health scare in October, Sarah was unable to work due to hospital visits, tests and worries about her health.
She didn’t open her emails, post one piece of content or do anything in her business for an entire month.
Despite this, she still made $15k because she had automated her lead generation and set up her Soulful Sales Funnel to bring in money without having be on 24/7.
After a health scare in October, Sarah was unable to work due to hospital visits, tests and worries about her health.
She didn’t open her emails, post one piece of content or do anything in her business for an entire month.
Despite this, she still made $15k because she had automated her lead generation and set up her Soulful Sales Funnel to bring in money without having be on 24/7.
After a health scare in October, Sarah was unable to work due to hospital visits, tests and worries about her health.
She didn’t open her emails, post one piece of content or do anything in her business for an entire month.
Despite this, she still made $15k because she had automated her lead generation and set up her Soulful Sales Funnel to bring in money without having be on 24/7.

You're bloody good at what you do and you know you're capable of making a whole lot more money from it.

Your business is busy, but your bank account doesn't always seem to reflect how hard you're working.

You're already getting enquiries and bookings, but too many great couples are disappearing along the way.

You want to increase your prices and make more from the weddings you book, rather than filling every available date in your calendar.

You want more consistent income throughout the year, without the financial rollercoaster that comes with wedding season.

You're an action taker who's ready to make changes, do the work and build a business that makes you really good money AND gives you a life outside of the bloody thing.
Your business is busy, but your bank account doesn't always seem to reflect how hard you're working.
You're already getting enquiries and bookings, but too many great couples are disappearing along the way.
You want to increase your prices and make more from the weddings you book, rather than filling every available date in your calendar.
You want more consistent income throughout the year, without the financial rollercoaster that comes with wedding season.
You're an action taker who's ready to make changes, do the work and build a business that makes you really good money AND gives you a life outside of the bloody thing.




I’ve supported hundreds of women through the "wtf is wrong with my business?" "why am I working so hard for so little?" frustrations and "I’m drowning but I can’t take a day off" moments into:
• Six weeks travelling Europe while her business continued generating income
• Doubled her prices without losing bookings
• $15k month while she was in hospital unable to work
• From $0 to $20k months in just 16 months
• 38 less weddings whilst still hitting her income goals
• Spending random weekdays with their kiddos to make core memories before they start school




I’ve supported hundreds of women through the "wtf is wrong with my business?" "why am I working so hard for so little?" frustrations and "I’m drowning but I can’t take a day off" moments into:
• Six weeks travelling Europe while her business continued generating income
• Doubled her prices without losing bookings
• $15k month while she was in hospital unable to work
• From $0 to $20k months in just 16 months
• 38 less weddings whilst still hitting her income goals
• Spending random weekdays with their kiddos to make core memories before they start school

She used the CEO Pricing Calculator to set her
new rates and our proven Price Increase Strategy to level up her messaging.
Within a week she had 5 enquiries and converted them all at her new pricing. Zero objections and zero ghosters.
Now she’s able to hit her income goal by doing
20 less weddings each year. How freaking good.

She used the CEO Pricing Calculator to set her
new rates and our proven Price Increase Strategy to level up her messaging.
Within a week she had 5 enquiries and converted them all at her new pricing. Zero objections and zero ghosters.
Now she’s able to hit her income goal by doing
20 less weddings each year. How freaking good.
Then you're exactly who CEO Club was designed for. This isn't about squeezing more into your calendar or taking on more weddings. It's about helping you make more from the business you've already built by improving the areas that have the biggest impact on your profit, productivity and growth. The mission is to help you work less and make more money.
Absolutely, as long as you've already proven your business idea. You don't need years of experience or a fully booked calendar, but we do recommend you've already made a few sales and know there's demand for your services. From there, we'll help you build the systems, pricing, marketing and sales strategy to grow your business with confidence, instead of relying on trial and error.
Yes! Since 2021, we've worked with hundreds of wedding professionals across Australia, New Zealand, the UK, the US and beyond. From photographers, celebrants and planners to florists, DJs, content creators, bridal boutiques, wedding nannies, pet attendants, online directories and everything in between. If your business serves the wedding industry, the strategies inside CEO Club will work for you.
The CEO Club is designed for busy wedding professionals, especially those juggling their business alongside kiddos and trying to live their best life! The trainings are broken into bite-sized lessons you can work through at your own pace, with everything available on demand through the CEO App. Most members spend just a couple of hours each week implementing what they're learning, and because every lesson is practical, you'll be improving your business as you go.
Absolutely. Some of our biggest client wins have come from wedding pros who'd been in business for 10+ years. They already had the experience, reputation and bookings, but they didn't have the systems, pricing strategy or business model to maximise their profit and scale sustainably. This isn't about starting over. It's about building a smarter business with everything you've already worked so hard to create.
Both tiers get access to the complete Wedding CEO System, CEO Toolkit, CEO App, monthly sessions, community and mentor support. The only difference is how much personalised support you'd like along the way.
The CEO Club is perfect if you're happy to follow the proven roadmap, implement at your own pace and lean on our mentors and community whenever you need guidance.
The VIP Room is for wedding pros who want closer proximity to Laura, more personalised strategy, direct feedback and extra accountability to help them implement faster and accelerate their results.
CEO Club isn't built on theory. It's built on proven strategies that have been refined with hundreds of wedding professionals since 2021. While every business is different, our members have increased their prices, improved their conversion rates, reduced the number of weddings they take on, created more consistent income and built businesses that give them more freedom.
No worries at all. My DMs are always open. Feel free to send me a message on Instagram here, or even better, a voice note telling me a little about your business, where you're feeling stuck and what you're hoping to achieve. I'll answer all your questions and help you decide whether this program is a good fit for your personal circumstances.
If your business is a little more complex or you'd like to dive deeper before making a decision, I also offer a limited number of private Strategy Sessions. Click here to find a time.
Then you're exactly who CEO Club was designed for. This isn't about squeezing more into your calendar or taking on more weddings. It's about helping you make more from the business you've already built by improving the areas that have the biggest impact on your profit, productivity and growth. The mission is to help you work less and make more money.
Absolutely, as long as you've already proven your business idea. You don't need years of experience or a fully booked calendar, but we do recommend you've already made a few sales and know there's demand for your services. From there, we'll help you build the systems, pricing, marketing and sales strategy to grow your business with confidence, instead of relying on trial and error.
Yes! Since 2021, we've worked with hundreds of wedding professionals across Australia, New Zealand, the UK, the US and beyond. From photographers, celebrants and planners to florists, DJs, content creators, bridal boutiques, wedding nannies, pet attendants, online directories and everything in between. If your business serves the wedding industry, the strategies inside CEO Club will work for you.
The CEO Club is designed for busy wedding professionals, especially those juggling their business alongside kiddos and trying to live their best life! The trainings are broken into bite-sized lessons you can work through at your own pace, with everything available on demand through the CEO App. Most members spend just a couple of hours each week implementing what they're learning, and because every lesson is practical, you'll be improving your business as you go.
Absolutely. Some of our biggest client wins have come from wedding pros who'd been in business for 10+ years. They already had the experience, reputation and bookings, but they didn't have the systems, pricing strategy or business model to maximise their profit and scale sustainably. This isn't about starting over. It's about building a smarter business with everything you've already worked so hard to create.
Both tiers get access to the complete Wedding CEO System, CEO Toolkit, CEO App, monthly sessions, community and mentor support. The only difference is how much personalised support you'd like along the way.
The CEO Club is perfect if you're happy to follow the proven roadmap, implement at your own pace and lean on our mentors and community whenever you need guidance.
The VIP Room is for wedding pros who want closer proximity to Laura, more personalised strategy, direct feedback and extra accountability to help them implement faster and accelerate their results.
CEO Club isn't built on theory. It's built on proven strategies that have been refined with hundreds of wedding professionals since 2021. While every business is different, our members have increased their prices, improved their conversion rates, reduced the number of weddings they take on, created more consistent income and built businesses that give them more freedom.
No worries at all. My DMs are always open. Feel free to send me a message on Instagram here, or even better, a voice note telling me a little about your business, where you're feeling stuck and what you're hoping to achieve. I'll answer all your questions and help you decide whether this program is a good fit for your personal circumstances.
If your business is a little more complex or you'd like to dive deeper before making a decision, I also offer a limited number of private Strategy Sessions. Click here to find a time.
EXCLUSIVE FOUNDING MEMBER PRICING AVAILABLE FOR THIS INTAKE ONLY
$2900
$497/month
(6 x installments)
$249/fortnight
(12 x installments)
$4500
$755/month
(6 x installments)
$379/fortnight
(12 x installments)